C.F.R. International Co.,Ltd.

		Teenagers always have their own way of living. They want to live, talk, and dress in their own ways. FIDO DIDO is an international brand from the United States which meet the individual teenager's need for self expression. OUTLET & DISTRIBUTION Same as the other local and international brands, FIDO DIDO is selling through its own counter display in major department stores throughout Bangkok and near by; however, as FIDO DIDO has separated brands for specific segments, FIDO DIDO is for teenagers, FIDO DIDO KIDS is for children, and BASE KIDS is for children, eash brand has its own counter display. By now, there are 20 counters of FIDO DIDO, 30 counters of FIDO DIDO KIDS, and 10 counters of BASE KIDS throughout Thailand. DESIGN RANGE & INNOVATIVE USE OF COLOR FIDO DIDO creates a new way of dressing which will satisfy the impulse of kids and teenagers. With the concept of wearing style in the 60's but still looking modern, FIDO DIDO offers more varieties so the young will create their cool style. MARKETING The goal of 20% growth in sale volume is the target to be achieved by C.F.R. International. The concept of self determination style is brought up to the customers to assist in the sale of products. As with other lines of fashion, point of purchase's display is also playing the major role in promoting sales. All outlets in large department stores are fully designed to draw the customer's attention.

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